Inferno Language

Reasons to use Inferno.

Poorly written corporate material is not only poor advertising, it is also a record of mistakes that will haunt you for years to come. Worse, poorly organised, poorly constructed, or grammatically wrong copy is all too common. Considering that copy is a minor cost in comparison to graphics, it is sad that all the hard work is spoiled by a choice to use amateur copy.

We don't expect you to take our word for this. Here are some other opinions:

'An online entrepreneur says that poor spelling is costing the UK millions of pounds in lost revenue for internet businesses. Charles Duncombe says an analysis of website figures shows a single spelling mistake can cut online sales in half.'

'William Dutton, director of the Oxford Internet Institute at Oxford University, says that in some informal parts of the internet, such as Facebook, there is greater tolerance towards spelling and grammar. "However, there are other aspects, such as a home page or commercial offering that are not among friends and which raise concerns over trust and credibility," said Professor Dutton. "In these instances, when a consumer might be wary of spam or phishing efforts, a misspelt word could be a killer issue."

Don't follow the herd - stand out by letting Inferno write your copy.