Frequently Asked Questions
Questions... Questions...
Who is Inferno?
Basically, it is me plus a cloud of useful people. I run Inferno this way because it gives me flexibility, both to handle variable workloads and to offer flexibility to you, the customer.
What is Inferno about?
Simple really. I get disproportionately irritated by badly written corporate literature - and there is so much of it about! Even big concerns who should know better turn out rubbish. So, Inferno is my response; my fight against junk corporate literature. Please - don't do it. For the cost of a meal I can provide you with a much better product.
How long has Inferno been around?
Inferno has existed since 2004. I have existed since 19xx, and I was first published in 1998.
What can Inferno write?
More or less anything, and this is not an idle boast. Although I may choose to come across all creative to impress the ladies (as I am sure many other writers do...) the truth is that, like painting, writing is a lot of technique with maybe a little bit of creativity thrown in. In practice, most of my output is corporate stuff simply because of the demand. That does not mean that corporate is all I can do though.
If you do ask me to do something I can't handle, I almost certainly know someone who can, and if I don't I will tell you. I like to have repeat customers!
Where in the world is Inferno?
Inferno as a business is based and registered in Singapore. I was born and bred in England, and I spend a lot of time in Bali.